From feasibility
to the first 100 days.
A data-driven, end-to-end launch and operations partner for first-time and inexperienced F&B entrepreneurs in Singapore.
Opening a restaurant is where most of the risk lives.
First-time and inexperienced operators lose time and money in the same places, over and over.
Guesswork over data
Concept, site and menu decisions made on instinct, not tested unit economics.
Wasted time
Licensing, design and hiring run in silos instead of a sequenced plan with real deadlines.
Uncontrolled spend
Capex overruns, missed cost lines and scope creep with no one accountable for the budget.
Paperwork surprises
SFA licensing, ACRA filings and PDPA obligations discovered late, after money is committed.
A data-driven system,
not a personality-led service.
We take first-time and inexperienced F&B entrepreneurs from concept to stable operations — end-to-end, from concept, site and menu development through paperwork and approvals, staffing and launch marketing — using structured project management, financial modelling and tracked milestones so nothing is left to assumption or surprise.
Evidence before capital
Financial feasibility and downside testing before major money is committed.
One tracked system
A single project plan across concept, site, licensing, menu and marketing.
Visible at all times
Live budget, licensing and milestone tracking — not just periodic reviews.
No guaranteed outcomes
Honest scenario ranges. We say ‘don't open’ when the evidence says so.
Four segments, one repeatable system.
First-time entrepreneurs
Clear sequence, feasibility, capex/opex planning, licensing coordination and opening support.
Underperforming restaurants
P&L diagnosis, menu engineering, cost control and customer-acquisition reset.
Second-outlet operators
Repeatable SOPs, scalable staffing, site economics, procurement and governance.
Overseas brands entering SG
Market entry, localisation, site assessment and local implementation.
Ten decision gates,
one accountable plan.
The Launch Table moves a client through fixed checkpoints — no phase begins until the evidence supports it.
- 01Concept approval
- 02Financial feasibility
- 03Site approval
- 04Lease execution
- 05Design & capex approval
- 06Menu & pricing
- 07Staffing readiness
- 08Licensing readiness
- 09Soft-opening readiness
- 10Commercial opening
Productised services, bought individually — or combined into the flagship Launch Office programme.
Readiness Diagnostic
Founder, concept, capital and risk assessment with a go/modify/stop recommendation.
Concept & Financial Feasibility
24-month model, scenarios, break-even and cash-runway plan before you commit capital.
Site & Lease Feasibility
Catchment, rent sensitivity, infrastructure exposure and lease red flags.
Pre-opening Project Management
One integrated plan across design, capex, licensing, staffing and launch.
Menu Engineering
Recipe costing, contribution-margin analysis and commercial pricing.
Operations, SOPs & Staffing
Practical operating manual, roster model and training matrix.
Marketing & Customer Acquisition
Google profile, local SEO, social strategy and a customer-acquisition dashboard.
First-100-Day Stabilisation
Weekly dashboard tracking sales, cost, cash and break-even trajectory after opening.
Proprietary scorecards and models — visible to the client at any time.
Readiness Scorecard
Assesses founder, capital, concept and operating preparedness.
Restaurant P&L Model
Sales, gross margin, payroll, occupancy and overheads.
Break-even Simulator
Customer count and spend needed to reach break-even.
Licensing Tracker
Live submission, inspection and approval status.
Menu Engineering Matrix
Classifies dishes by popularity and contribution.
First-100-Day Dashboard
Tracks financial and operating performance after launch.
Paid diagnostic entry. Fixed-fee modules. Milestone billing.
Advance and milestone billing limit unbilled work in progress on both sides. Third-party costs — media, contractors, equipment, statutory fees — are client-funded and approved separately.
| Service | Illustrative fee |
|---|---|
| Restaurant Readiness Diagnostic | S$2,500 – S$5,000 |
| Concept & Financial Feasibility | S$5,000 – S$8,000 |
| Pre-opening Project Management | S$10,000 – S$50,000 |
| First-100-Day Stabilisation | S$3,000 – S$10,000 / month |
Built on transparency, not persuasion.
Written conflict-of-interest policy
Client sales, recipe, supplier and staffing data segregated; ownership interests and referral fees disclosed.
Nothing guaranteed that can't be
No promises on licence approval, lease execution, financing or revenue — only better-informed decisions.
Client dependency schedules
Consultant deliverables kept separate from landlord, authority and contractor timelines.
IP that compounds
Every engagement strengthens the scorecards and benchmarks used for the next client.
Start with a paid Readiness Diagnostic.
The normal entry point for every engagement. Send the details below and we'll be in touch within one business day to schedule a 20–30 minute qualification call.
- 1 Book a 20–30 minute qualification call
- 2 Complete the paid Readiness Diagnostic
- 3 Move into feasibility and pre-opening planning